There’s also a boost feature, which is supposed to ensure your profile gets seen by more users.
(Emphasis on “supposed to.” Boosting fell totally flat in our tests.) While the $10-per-month price tag is already cheap compared to most paid dating sites, you can get that number down as low as $5 per month by agreeing to pay for several months of service at once — but we think its free version is more than enough for the average dater.
It has a large user base that doesn’t discriminate, a clean and easy-to-navigate interface across all devices, and its matching algorithms gave us the best results in our tests.
The key: You not only answer a bunch of multiple-choice questions about your lifestyle and preferences to create your own profile, but get to choose which answers you want to see in your potential matches, as well as how important each of those answers is.
Regarding the site's model, Sparkology's Furmansky said, "The opportunity lies in focusing on a specific demographic and offering them a superior experience that a middle-market behemoth could never match." Sparkology describes spark packs as the "virtual currency to initiate conversations that eliminates unwanted impersonal e-mails.