He was born in Harlem and was raised in Mount Vernon, New York.
He worked as a talent director at Uptown Records before founding his label Bad Boy Entertainment in 1993.
Released on March 11, 2016, the Billie Woodruff directed film, stars Cassie alongside Terrence J who plays Charlie, a successful playboy who doesn’t believe in love until he crosses paths with the sexy Eva (Cassie).
Cassie cites Aaliyah, Jennifer Lopez, Christina Aguilera, Madonna, Stevie Wonder, Nine Inch Nails, Britney Spears, La Lupe, Mariah Carey, Faith Evans and Usher as musical influences.
Apart from music, Cassie is signed to modeling agency Wilhelmina Models and One Management.
Cassie has modeled for Calvin Klein one Ryan Leslie produced most of the album, which is a mix of R&B/hip hop/pop.
Casandra Elizabeth Ventura (born August 26, 1986), known mononymously as Cassie, is an American recording artist, dancer, actress and model.