Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. Research shows there are over 205,000,000,000 emails sent each day. The average professional sends and receives 122 emails per day and spends 3.2 hours of their working day in their inbox. To give yourself the best chance of cutting through with your email marketing, you need to send emails your customers love. By thinking about each customer’s current relationship with your business, you can send emails each individual customer will find relevant.
Here are six ways you can send emails your customers will love.
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The most obvious place to start in order to send emails your customers want to see is segmentation. This Even some simple segmentation will put you ahead of the pack.